Kiehl's X Genshin Impact
Brief
This project is a promotional video for a skincare brand, Kiehl's, aimed at reaching the younger audience through a collaboration with the popular mobile game Genshin Impact.
Approach
To promote the natural and healthy skincare products, we chose a character from the game, a herbalist and researcher, as the spokesperson. The narrative of the video needed to align with the brand’s natural and organic qualities while maintaining the character’s personality from the game.
The story follows how a little sprite in the game accidentally turns a special natural material discovered by the herbalist into a product.
My Role
In this project, I served as the overall art director, creating the script, storyboard, and dialogue, and coordinating with the client. I also guided and supervised the production process of the 3D department.
In this project, I served as the overall art director, creating the script, storyboard, and dialogue, and coordinating with the client. I also guided and supervised the production process of the 3D department.